Adverts Artistic Studio will consolidate Google’s varied artistic promoting instruments
Google will set up a central hub for its creative advertising tools called Ads Creative Studio, the company announced on Monday. Ads Creative Studio will unify the tools previously found on YouTube, Display & Video 360, and Campaign Manager 360, and be available in beta to Display & Video 360 customers in late July and select YouTube Ads customers in September Subsequent months made available to a broader group of users.
The functions. Ads Creative Studio includes:
- Director Mix, which enables advertisers to create large-scale custom videos by exchanging different elements to personalize the video for different audiences.
- Dynamic display and HTML5 to generate interactive creatives for Display & Video 360 and Campaign Manager 360.
- Audio mixer that can be used to create large scale audio ads for Display & Video 360.
Google will continue to build on the capabilities of Ads Creative Studio over time, the company said in its announcement.
The asset library. Ads Creative Studio includes an asset library (see below) to help you create and manage assets.
Google is also introducing a new workflow that allows users to determine which creative elements within an ad should be tailored to each target group.
Why we care. Bringing Google’s various creative advertising tools together in one place can make those tools more useful to businesses than having to find them in different places, which can improve operational efficiency. This new hub will also allow multiple users to work on the same project, which can be important for teams that need to collaborate with other departments. The asset library can be especially useful for businesses where a branding team is specifically responsible for asset creation. Whether you’re creating a video, display, or audio ad, the workflow for customizing creative is the same, Google said in its announcement, which can also help streamline the creation process.
About the author
George Nguyen is an editor at Search Engine Land and specializes in organic search, podcasting, and e-commerce. His background is journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.