From bikes to Omaha Beach, June 2021 is filled with international celebrations and historical events to power your company’s content marketing.
Content marketing is the process of creating, publishing, and promoting content to attract, retain, and retain customers.
Here are five content marketing ideas to use for your business in June.
1st World Bicycle Day
The humble bike has a long and interesting history. There is even some debate about who invented the bicycle and its key components.
The German inventor Karl von Drais, whose steerable bicycle was first seen in 1817, is often honored. However, others have found that previous inventors, including Italian doctor Giovanni Fontana, created predecessors to the bicycle. In Fontana’s case, it was a four-wheeled device with human propulsion that he built in 1418.
In addition, the bicycle could have a significant future. The United Nations, which made June 3, 2018 World Bicycle Day, had the following to say:
- “The bicycle is a simple, affordable, reliable, clean and environmentally friendly sustainable means of transport.
- “The bicycle can serve as a tool for development and not only as a means of transport, but also as a gateway to education, health care and sport.
- “The synergy between the bike and the user encourages creativity and social engagement and gives the user an immediate awareness of the local environment.
- “The bicycle is a symbol of sustainable transport and conveys a positive message to promote sustainable consumption and production. It has a positive effect on the climate. “
For your company’s content marketing in June 2021, consider creating articles, videos, or podcasts that describe the interface between your industry and your bikes. Here are some hypothetical article titles.
- Clothing retailer: “From ties to ties: cycling fashion over the years”
- Luggage dealer: “10 amazing European bike tours for 2021”
- Modern Furniture Dealer: “5 Ways Bikes Are Reshaping Urban America”
- Tea merchant: “5 delicious teas for top performance while cycling”
2nd World Environment Day
Sustainability is an important issue in retail and e-commerce. As an example, consider the growth of sustainable shipping or companies that make environmental promises to their customers.
World Environment Day on June 5, 2021 offers the opportunity to create content on sustainability in general or to discuss what your company does in particular.
For example, Dominic Dubé, the CEO of Evive, which sells mixer-ready smoothies and meals, is also a consultant to a tiny, sustainable packaging company that makes biodegradable plastics from banana peel.
Additionally, in March last year, Evive announced it would use a hemp fiber product to insulate its frozen products during shipping. Evive could publish an article on World Environment Day describing its efforts to promote sustainable packaging.
Your company could do the same.
June 3, 6: D-Day
June 6, 1944 was D-Day in Europe, the first day of the operation known by the Allies as Operation Overlord, the largest amphibious assault in the history of warfare.
American, British and Canadian forces (with the help of many other nations) landed 156,000 soldiers with more than 5,000 ships on five beaches in Normandy, France. It opened an additional front during the war, confused the Nazi leadership and ultimately contributed to the end of the war and the end of the NSDAP.
“Soldiers, sailors and airmen of the Allied Expeditionary Force, you are about to embark on the great crusade that we have been trying to achieve in these many months. The eyes of the world are on you. The hopes and prayers of freedom-loving people march with you everywhere, “said US General Dwight D. Eisenhower in a message to the troops on the eve of the invasion.
There are several ways you can incorporate D-Day into your content marketing.
For some companies, D-Day content can be a historical report commemorating the event or profiling some of the heroes of the day.
Other companies could focus on aspects of the event. For example, a modern boot retailer could describe the boots worn on D-Day. The content could indicate what has changed and what has stayed the same in boot manufacturing.
4. Interview your target audience
Readers are drawn to numbers, percentages, and dates. Why don’t you tell them something about yourself?
For your company’s content marketing in June 2021, consider surveying your customers. You might be wondering who they are, why they buy your products, and what they think of current trends.
Either way, develop a questionnaire, promote it, and then create a comprehensive article describing your findings.
5. Focus on pets
June 25, 2021 is the day you take your dog to work. Pet Sitters International launched the event in 1999 to celebrate dogs and encourage pet adoption.
While you may be writing about this event, you can expand to include pets in general. For example, in the United States, about two-thirds (or 85 million) of households have pets, according to the American Pet Products Association. This includes approximately 63.4 million households with dogs, 42.7 million with cats, and 1.6 million with saltwater fish.
Here are examples of posts from recognizable brands that focus on pets.
- Mr. Porter: “Five stylish men and their dogs”
- REI: “How to Pack for Your Dog on Your Next Adventure”
- PetSmart: “Is my fish sick?”