Everyone knows by now that the independent artist market is big business: According to Midia Research, self-publishing DIY acts grossed $ 1.2 billion worldwide last year.
Now one of the most successful indie labels of modern times is entering the game. 300 Entertainment, headquartered in New York, today launched Sparta, a distribution platform for DIY artists.
However, unlike other DIY platforms like TuneCore, UnitedMasters, and Distrokid, Sparta doesn’t allow everyone to upload their music through their platform.
Instead, the company uses an A&R filtration system similar to that used by companies like AWAL (which was sold to Sony Music in a $ 430 million deal earlier this year).
Acts either have to be invited to Sparta, or they can submit their music through an online tool, which will have 300 employees reviewing whether these acts are allowed on the Sparta platform.
Alphabet / Google-backed 300 claims its new DIY service has “unmatched delivery speed and flexibility” and says it has “been working with friends, collecting feedback and refining the platform” since Sparta’s beta launched in December 2020.
Sparta has already helped 300 identify and develop partnerships with artists such as Jeris Johnson and HD4President.
A joint statement from 300 CEO Kevin Liles and Rob Stevenson, who joined 300 as a partner in December, was sent to industry contacts today.
It read: “[We] are proud to announce the beginning of a new chapter in the history of 300 with the official unveiling of Sparta Distribution. For unsigned artists who are fighting for a seat at the table, this new sales platform offers their own table.
“Most importantly, Sparta gives independent artists the opportunity to engage with two of the 300 core principles: speed and flexibility. In the course of our journey as 300, our agility and disregard for bureaucracy shaped us. Sparta is designed to give like-minded entrepreneurs the opportunity to share and act in the ethos that makes 300 successful. Sparta is for committed artists and aspiring executives who want to tap into culture. “
“For unsigned artists who are fighting for a seat at the table, this new sales platform offers their own table.”
Kevin Liles and Rob Stevenson, 300 Entertainment
Liles and Stevenson added: “Sparta has a focus on unmatched delivery speed and flexibility. Since our beta start in late 2020, we’ve worked with friends, collected feedback, and refined the platform.
“The invite-only network has already attracted a large number of artists. Also in this development phase Sparta has helped 300 identify and develop partnerships with artists such as Jeris Johnson and HD4President. We showed with Sparta being independent doesn’t mean you have to do it alone. “
They continued, “As this month is Independent Music Month, we couldn’t think of a better or more appropriate time to introduce this new initiative. The future of music is independent and with Sparta Sales empowers independents, today this future is one step closer. “
300 Entertainment has had success in recent years with artists such as Megan Thee Stallion, Gunna and Young Thug.Music business worldwide