20 calls to motion to get extra subscribers

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Learn how to increase subscriber growth by customizing the copy in your call to action button.

In creating your registration form, you have probably spent most of your time writing the copy and tweaking the design.

But how much time did you spend thinking about your call to action (CTA) copy?

If you used words like “submit” or “sign up” in your call to action by default, it probably didn’t take long. However, it does mean that you may be missing out on a great opportunity to convince even more people to join your email list.

To get the most out of your sign-up form and increase conversions, we’ve put together our 8 best practices for writing great CTA copies.

Plus, you’ll find 20 unique call-to-action phrases that you can now copy over for your own button.

Best practices for writing a call-to-action copy

1. Be persuasive

“Submit” or “Subscribe” is so 2012. To really make your website visitors stand out and engage, try using a more persuasive copy.

Check out this distinctive and inviting CTA button that vocal trainer Felicia Ricci used while selling courses:

2. Hold Call to Action Copy Letter

If it takes prospective subscribers a long time to read the copy on your CTA, your readers won’t be moved to tears … but they could get bored to the point where they are no longer interested in your email list to register. Yes, your copy should be compelling, but not as meaningful as a Charles Dickens novel.

What is the CTA copy comfort zone? Usually two to five words. When you have a creative one-word CTA, testing different lengths is key to understanding what works best for your audience.

Here’s another example from Daily Harvest that not only includes an engaging CTA, but also gives a hint about the company’s bread and butter:

simple registration of CTA

3. Use action-oriented words in the call to action

Most CTA copies use a actionable word or phrase. Even “Submit” gives readers a next step. However, when thinking about how to get more creative with your forms, the focus should be on what action you want your readers to take.

Avoid phrasing your copy in a way that is the incentive, e.g. B. “Here is your white paper”. Instead, use verbs like:

  • Download
  • Receive
  • Submit
  • Send
  • begin
  • To attempt
  • Reservations
  • To take
  • Update
  • Explore
  • to save
  • Walk

4. Clearly explain what you will receive

While your copy of the registration form should already explain what people will get in exchange for their personal information, you should repeat this in your call to action. Regardless of whether new subscribers receive a free e-book, access to an e-mail course or a weekly newsletter, test the usefulness of your form button.

Read how our founder Tom Kulzer wrote the call to action on his personal website. Not only is the CTA unique and fun, it also clearly shows what a subscriber can expect.

personal page CTA

5. Try first-person or second-person call-to-action sentences

It is natural for marketers to write to their audience in the second person, addressing the reader as “you” or “your”. This view is often used because it appeals to the individual rather than a mass audience. As a result, it feels more personal to the recipient. It also forces you to represent the value of the action you want readers to take.

For example, this entire blog post is written from a second person perspective to encourage you to test new CTA copies and increase subscriber growth. And that’s how we often write our calls to action.

In the form below from Running Shoes Guru, you’ll notice that the CTA button is written in the second person perspective:

Call for the action copy of the second person

However, it can also be worth testing the first person language on your registration form. This can help your visitors to feel like they own your offer.

Plant-Based Juniors, a blog about feeding kids a plant-based diet, tried first-person language on their guide’s landing page:

first person cta copy sentence

6. Create a sense of urgency in your copy of the CTA

We often encourage our readers to instill a sense of urgency in their subject lines. The same applies to the copy in your call to action.

Adding words like “Now” or “Today” to the end of your copy is used to encourage users to take action.

CTA copy with urgency

7. Reference the value of your incentive

If you offer an incentive on your form at an exclusive price, you may want to test it out in your call to action as well.

Offering a free e-book or email course is one way to encourage people to subscribe to your email list. In the following example, you will notice that both the value and the sense of urgency are portrayed in the CTA:

value-based CTA

8. Create an emotion

Great marketing is about using emotions. You want your audience to feel a certain way, and your copy is the place for that.

Fable & Folly Productions is all about community and they want their website visitors to feel welcome. Check the unique call-to-action copy on your registration form below.

emotional call to action phrase

20 CTA Phrases You Should Try Now

Would you like to swap out your current CTA for something more whimsical and out of the ordinary? Swap it out with the following calls.

  1. give me
  2. Grab this offer now
  3. Dont miss it
  4. let’s go
  5. I want _____ for free
  6. let’s do it
  7. Jump there
  8. I am ready to roll
  9. Send me the goods
  10. Get the discount now
  11. I take it!
  12. Registered mail
  13. I cant wait any longer
  14. Join the tribe
  15. Yes, please!
  16. Count me in
  17. I am here for that
  18. Try it out risk-free
  19. Save my place
  20. Get the tips

What CTA copy change will you make?

With so many ideas, we encourage you to try different approaches.

We’ve even got you covered if you’re looking for more tips on creating killer CTAs for your sign up form.

Inspired to tweak your CTA? Give it a try and tell us about the results you’ve seen!

Additional coverage from Monica Montesa.

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