Completion of the primary ECF Capital Deal


Closing a deal can feel incredibly intimidating and scary. How do you know if this is right for your business? What’s the paperwork? Today my friends and colleagues, Bill D’Alessandro from and Michael Jackness from, are on the show to explain to me how the team at ECF Capital ultimately selected a deal to close and the work involved has it.

Listen to how the deal developed and let us know what we liked about the deal from the start and why our familiarity with the company was very appealing. You will learn how we structured the deal, the unexpected financial problems we encountered, and why it is important to leave a buffer for your closing dates.

You will learn:

  • What we liked about the deal from the start. (2:36)
  • The Importance of Doing Your Business Due Diligence Before Closing a Deal. (7:31)
  • How we structured the deal. (9:10)
  • The unexpected problem we encountered with no finances. (16:16)
  • What process are we sure to start if we ever do this again? (21:00)
  • Why the last week after closing a deal is usually a disaster. (25:02)
  • Our Amazon horror story. (32:20)

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(With your host Andrew Youderian from, Bill D’Alessandro from and Michael Jackness from

What was mentioned
  • eCommerceFuel Capital
  • Klaviyo
  • Klaviyo Personalized SMS
  • eCommerceFuel Forum

Ideas worth sharing:

“Usually the people who like cruise control are not very organized.” – @BillDA Click to tweet
“I like niches that aren’t particularly glamorous. I think there’s more money in there. “- @youderian Click to tweet
“Leave some buffer on your deadlines because something always happens.” – @BillDA Click to tweet

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