Love them or hate them, emojis have infiltrated our digital world. They have become such a common part of online communication that Oxford Dictionaries selected the “Tears of Joy” emoji. That same year, the Emogi Research team found that 92 percent of online users use emojis. How popular are they? In 2017, Facebook reported that an average of five billion emojis are used on Messenger every day.
Although research also shows that people and brands use emojis differently, the bottom line is that emojis are more than a fad. If you’re not using them in your social media posts there are some compelling reasons to get started. If you’re already using emojis in your digital marketing, here are some tips to help you avoid common pitfalls.
Reason # 1: Increase Engagement
Similar to pictures, emojis draw attention to themselves. On Facebook, the use of emojis leads to 57 percent more likes, 33 percent more comments and 33 percent more shares. This is good news for companies looking to increase social media engagement. Emojis are searchable too, which can also increase engagement by making them easier to find online.
How to try
The next time you post on Facebook, think of the message and the feeling you want to convey and add an emoji to help you communicate. Monitor which posts are performing best and build on them to increase your engagement even further.
Once you know what your followers like, you can start building more creative campaigns as outlined in this short video from Likeable Media.
Top tip: use them at the right time
Emojis are best for making upbeat or positive posts. While emojis are widely used, they still have an air of novelty to them that doesn’t work well on serious subjects.
Reason # 2: add a human touch to your posts
Emojis resonate with people because they make our words feel. And as we described in our post on how to be social on social media, the key to being successful on social media is acting like an authentic person. Use emojis to personalize your posts and replies. Not sure where to start? Facebook compiled this list of the top emojis for World Emoji Day 2017.
Emojis can also help minimize the risk of misunderstandings, as many of them act as substitutes for facial expressions. This visual cue can make a huge difference in a short text-based message.
How to try
Try including emojis in your Instagram comments and hashtags to show excitement and happiness. Also, incorporate them into responses to show your human reaction to what you see.
Top tip: use emojis intentionally, not haphazardly
As with all social media activities, our interactions have to be real or they become less meaningful. Do not exaggerate. Use emojis in your posts when it makes sense and choose them carefully.
Reason 3: say more with less
On platforms like Twitter, where every character matters, emojis can help you say more with less. A single chosen emoji can help convey feelings and save valuable space. This is also important when it comes to storytelling on social media, where short and sweet is best.
How to try
Use emojis on your social media posts to set the tone and use the remaining text to say something with more substance. When you get the hang of it, look for emojis to use to communicate your company’s message. There’s plenty to choose from – 2,823 emojis are available as of June 2018, including 157 new ones added in 2018.
Top tip: know what they mean
Not everyone interprets emojis the same way, so don’t try to be too smart. For example, the upside-down face that was meant to convey silliness or stupidity is sometimes interpreted as sarcasm, passive aggression, or frustration. And in some parts of the world, the eggplant emoji has nothing to do with vegetables. Stick to emojis that are commonly understood to avoid saying something you don’t mean.
Ready to use emojis? Most iOS and Android mobile devices have emojis already enabled on your keyboard.
Place the cursor where you want to type on your iOS desktop and click Command + Ctrl + Spacebar (or Command + Option + T if you’re using OS X 10.7 or 10.8) and a pop-up will appear for you to choose your emoji. To access it on Windows 8 or higher, open that Touch keyboard either via the taskbar or the tools menu.
Do you use emojis in your social media posts? Tell us about your experience in the comments below!