Free transport just for Texans (Replay)


This is a rerun of the episode with Will Roman from Listen as we discuss whether it’s possible to scale a brand voice beyond the founder, highly effective shopping cart exit SMS techniques, pop-up shops and of course why they only offer free shipping to Texans.

You will learn:

  • How Will is building his native Austin brand on the ground
  • Why he sends personalized SMS to his customers to increase sales
  • How he uses pop-up shops

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(With your hosts Andrew Youderian from and Will Roman from

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