This is a rerun of the episode with Will Roman from Chisos.com. Listen as we discuss whether it’s possible to scale a brand voice beyond the founder, highly effective shopping cart exit SMS techniques, pop-up shops and of course why they only offer free shipping to Texans.
You will learn:
- How Will is building his native Austin brand on the ground
- Why he sends personalized SMS to his customers to increase sales
- How he uses pop-up shops
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(With your hosts Andrew Youderian from eCommerceFuel.com and Will Roman from Chisos.com)