From Kelly Forst November 25, 2020
This is the season to tweak your email subject lines. Here’s our checklist to make sure your subject lines get noticed this season. Plus, you’ll find 20 examples of festive subject lines from real brands.
The holiday shopping season is in full swing! And that means everyone is looking for the best deals from brands they love.
But shopping might look a little different in 2020 than it was in the past of the year. Instead of shopping in brick and mortar stores this year, many could use the internet as their preferred method of shopping.
In fact, many holiday promotions have already started. And people are already scouring their inboxes for the best deals.
How can you compete for attention in subscriber inboxes during this busy online shopping season? Add a dash of vacation joy to your emails!
To inspire your own happy messages this holiday season, we’ve rounded up our top 20 most popular email subject lines from real brands. It’ll also give you tips on how to write your own festive subject lines.
How do I write festive subject lines for vacation emails?
Make sure your email gets noticed in a crowded inbox this season.
Don’t miss this lucrative opportunity to get in touch with your subscribers, whether you’re doing a special sale or just sending a little holiday cheer.
Here’s our checklist to make sure your next email subject line is ready for the vacation:
Highlight your offers
Everyone loves savings. If you have a special sale, mark it in your subject line.
Offering a special gift or coupon code for email subscribers is a great way to get them engaged during the holiday season.
But your gift doesn’t have to have monetary value to be successful. Why not give them your latest e-book or video course for free? Learn more about creating incentives that people love.
Understand your subscribers’ vulnerabilities
Knowing how to get your subscribers’ attention is a lot easier when you understand their vulnerabilities. As you compose your quote and vacation email messages, keep the following questions in mind:
- Who do your subscribers shop for? For yourself or for others?
- Are your subscribers limited in time?
- What help do you need this season?
Understanding the colors of your subscribers can position your offering as a solution. Not sure where to start? Learn how to find your customers’ vulnerabilities.
Bring the holiday cheer
Getting a little “punny” or referring to classic Christmas sayings will put a smile on everyone’s face at this time of year. Here are some ideas to make your subject lines extra pleasant.
- Puns. They are fun to write and read. Word games are almost guaranteed to give your readers a little delight. Word games are a great way to add some humor to your subject lines. Case and point: I laughed out loud as I read subject lines # 5 and # 8 below. Get more inspiration on this list in Country Living.
- Classic Christmas references or songs. Who doesn’t love Christmas music this time of year? Reference common sayings or pop culture in your subject lines to instantly see that your email is related to vacation savings.
- Emojis. Add that extra flair to your vacation email subject lines with emojis. We found that 6.9% of subject lines use emojis. So if you include one it can make all the difference that will make you stand out in the inbox.
Use power words in subject lines
Some words encourage more action than others. The next time you want to see great engagement from your subscribers, try using one of these 8 main words:
- She her
- Many Thanks
- [Insert subscriber’s name here]
Learn about the top performing words to use in your email campaigns.
20 inspirational examples of vacation email subject lines
Get inspiration from these 20 email subject lines from real, recognizable brands:
- Instacart: Check your vacation shopping list with Instacart gift cards
- Toms: Your vacation style guide 🎄 | 35% discount ends tonight
- Francesca: Last chance to get it under the 🎄 for a 50% discount!
- Groupon: Vacation stress? How about a nice massage?
- Bed bath in addition: 🎁 5 most wanted gifts at prices that YULE loves.
- Dollar Shave Club: This gift is great for people with follicles
- Drybar: It’s the season for blowouts!
- Michael: Happy haul days! Fill your shopping cart with daily offers
- Trek Bicycle Store: Win the holidays with our most popular gifts
- Wine Insider: 40% discount to be one step ahead of the holiday frenzy
- BroadwayBox: A cure for your post vacation blues
- Target: 2 days until Christmas & do you still need to shop? We can help.
- Paper source: Pack your holiday shopping 🎁
- J. Crew: Imagine a world where all your vacation shopping is done early …
- M.Gemi: Shimmer or Shine? 4 shoes to embellish your vacation
- Greetabl: Consider these STUFFED stockings
- Decorator: Warning: the holiday season is here, is your home ready?
- Pumps: Happy, bright and so colorful
- Karma Baker: Still need a cake for Thanksgiving?
- JetBlue Vacation: The Black Friday Sale: Up to $ 400 Off
Would you like to add more holiday joy to your emails?
When you sign up for AWeber Free, you get access to tons of professionally designed vacation templates that are easy to use to spread vacation joy this season.