Suppose otherwise about electronic mail newsletters


Today comes Will Critcher who is Director of eCommerce at In this episode, we talk about the brand and how their coffee was recommended by astronauts, how they view email newsletters differently, and what they have done to improve the results they have seen with them. Will also discusses how he got a product ranked 5th in the overall food category on Amazon.

You will learn:

  • How they branded their coffee
  • What They Are Doing To Improve Their Email Newsletter Game
  • How they got confirmation from an astronaut

Subscribe: iTunes | Stitcher

(With your hosts Andrew Youderian from and Will Critcher from

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