Are you able to efficiently outsource content material?


If you own an ecommerce business, you’ve probably tried to outsource your content at some point. In general, once you start offloading this content that you are so passionate about, the quality of the copy goes down. So is it possible for someone to create content for you – while maintaining your standards? Here with me to answer these questions and more is Katrina McKinnon, the owner of Listen as we discuss how Katrina “kills it with cold reach,” the best pitch I’ve ever received, and Katrina’s thoughts on posts, both short and long.

You will learn:

  • How to kill it with cold reach
  • Where to find the best writers
  • Whether it is possible to outsource content without the quality deteriorating

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(With your hosts Andrew Youderian from and Katrina McKinnon from

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