Three methods to optimize parcel monitoring

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With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches to their campaigns. Sound familiar?

But have you taken the time to think about what happens after your customers check out? Just in time for the Christmas season, we have three simple and effective ways to optimize your dispatch confirmation emails.

1. Live updates (in real time!)

The volume of parcels shipped in the fourth quarter is expected to exceed shipping capacity by 5%. As a result, there is a lot of uncertainty surrounding shipping for the holiday season. Give your customers additional security as soon as their parcel is no longer in your hands.

Let your customers know where their package is at any time with open emails! The cool thing about these emails is that the information is updated every time your customer opens the tracking email. No need to check for various updates. It’s fine every time they need it.

American Meadows Parcel Tracking Email Screenshot

2. Optimize for mobile devices with vertical email templates

Have you ever opened an email on your mobile device and immediately wished you hadn’t? Parcel tracking emails are among the worst offenders as they are often only created for desktop or larger screens.

When you consider that 46% of emails are only opened on mobile devices, it can be a huge nuisance for your customers! By making sure that your dispatch confirmation emails are optimized for mobile opening, you provide a great user experience. Combine this with real-time parcel tracking and you get a streamlined mobile experience that will get your audience to know more.

Outdoor package tracking email screenshot

3. Automate your email checklists

Before you hit that send or schedule button on your ESP, there is a lot of thought to do. Shipping confirmation emails are just one of them.

Email checklists are an amazing way to make sure you have spotted your selves and crossed your ts. For the best results, use an automated checklist system that optimizes your email campaign from end to end and checks it for quality. Collaboration is not a problem here, and quality checking is quick and easy, even when deploying campaigns at the last minute! Campaign Precheck does all of that, leaving you fewer mistakes and more time to be really creative with your email campaigns.

This year’s Christmas shipping promises to be exciting and maybe also a small fiasco. Make it as smooth as possible for your customers. Implement these three simple and effective optimization tools for your Q4 email campaigns and beyond!

Visit us at Zembula.com and learn more about email personalization solutions.

Author: Tori Johnson

Tori Johnson is Marketing Manager at Zembula. A graduate of Portland State University with a BA in Marketing, she enjoys fine dining, international travel, baby animals, and the occasional video game.

Author: Tori Johnson

Tori Johnson is Marketing Manager at Zembula. A graduate of Portland State University with a BA in Marketing, she enjoys fine dining, international travel, baby animals, and the occasional video game.

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