Social media has grown so much over the years that it is now an essential place for promoting your product or service. However, when you step into this virtual reality world, you may get dizzy and even lost. There are so many different social platforms like Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok … that you might be asking yourself: which one should I start with?? How many times a day should I post? What kind of posts should I make?
Many companies already have a social media strategy in place, but after a while they find that they are not getting the results they expected (if they are measuring them at all!). This may be because a was not set clear goal before starting your campaign. Below we’ve listed a few goals you might have. So you can think about it carefully first:
- Increase community engagement. Asking questions, using hashtags, and posting user-generated content is a great way to make your followers feel like they’re part of your campaign.
- Generate leads and sales. Inform your customers about special discounts, new releases and updates.
- Increase brand awareness. Your social media accounts need to reflect your brand’s personality in a way that is easy to identify and differentiate your brand from others.
- Grow your audience. In this case, it’s all about growing numbers. More followers, more likes, more shares!
- Increase the web traffic. Adding your links to posts is the best way to get leads to your website!
Whatever goal you set, once you’ve decided what you want it will be a lot easier to define your content strategy!
Apart from With regular publications, it is very important to make an impact and improve your company’s social media image. And while maintaining an active online presence is great, ideally that it doesn’t take up a lot of time. The best way to make sure you’re not sitting in front of the computer staring at a blank post is to: plan ahead and to organize Your content.
That is why we decided to share these four tips with you so that you can improve your campaign and make sure you have all the tools you need!
We’re not just talking about what your friends are saying about the new jacket you just bought. Social listening means monitoring conversations people have on social media. It searches for hashtags, keywords, and mentions that might be relevant to your business. This is important because you want to know what is going on in your environment to make sure your content is relevant by consistently posting useful and interesting information and following your competitors’ strategies for wisdom.
There are many social listening tools out there. Choose the one of your choice and start your research!
In short, pay special attention to:
- Mentions of your product and / or your brand
Or really any information on social media that you think is relevant to your marketing strategy and that could improve your content. It could be anything from a single hashtag on Twitter to a discussion about your product on a random online forum.
Analyze what you found … and use it!
Here it is important to note whether what you found has feeling or Feedback about your product. Do people say good things about your service or do they complain about it? Write it down and even discuss it with your team. Listening to your customers’ suggestions might be a good place to improve your brand or make some adjustments.
It’s also important to note which ones Trends go around. This may just be the inspiration you need to launch a new product or service and identify the new target audience you are trying to reach.
You must be on the lookout too new customersSo be sure to keep track of the phrases that potential buyers would use. Do people ask or suggest something in particular? Report it to your team again. Make sure you don’t miss any leads!
Finally, be on the lookout for any internet-related updates Industry. Maybe there’s a new competitor in town, or maybe your customers have found a new way to name your product. Everything that should be on your next one social listening is important to keep track of things.
Update your content calendar and schedule your posts!
Here you can work with what you found. Set up your content for the week or the month. If you’ve already done this step, it’s time to add new hashtags to your posts, proofread your text, and make sure your graphics are ready to go.
We know that a lot of starter companies don’t have much time to work on their content. So keep in mind that you can also work with user generated content, memes and beautiful images that are easy to create. For the last point, we recommend using our image editing tool. Art studiowhere you can find different layouts and models to work with!
Once you have everything ready, you can simply set one up Spreadsheet or CSV file with your posts and schedule them all at once Postcron. You can literally plan a month’s content in minutes! And from then on Postcron do it for you!
Depending on the size or niche of each company, the daily number of posts and even the social network can vary. But until you have your ideal combination, you may want to start with:
- Post 3 or more times a day Twitter
- Post twice a day Facebook
- Post once a day LinkedIn
- Post on yours 1 or 2 times a day Instagram feed and up to 4 times on your stories.
- Post 5 or more times a day Pinterest
Turn your customers into friends. Get involved with your audience!
Take some time to respond to your comments. Answer questions, like, and share posts of your interest. The more you engage with your customers, the more they will be interested in engaging with you.
It is really important to give your customers a positive experience. A great way to do this is to communicate with your audience and make them feel like a real person is interacting with them (even if you’re just using response templates to speed up your clients’ work).
We strongly encourage you to do this, especially soon after you’ve posted something to keep your audience online and pique the curiosity of other followers.
As you can see, navigating the ocean of social media is a lot easier when you know your headlines. Hopefully we have cleared up your trip with this article.
Once you have your goal set, your tasks organized, and everything set up, you can put your social media game where it always should have been.
We wish you good luck!