How an Instagram account generally is a recreation changer in selling your online business · Postcron
Instagram is one of the front line companies promoting the use of visual content as a marketing tool. With nearly a billion monthly active users, Instagram is a powerful tool for promoting your business and reaching new potential customers.
It’s a low-cost platform that takes just 6 hours a week to get more recognition for your business, sales, and more traffic without any financial burden. Getting real Instagram followers should be an integral part of any company’s marketing strategy. It is a key element in improving a company’s success.
Instagram has high engagement rates
Instagram has the highest engagement rates of any social media network. In other words, your audience not only sees your ads, they interact with them and are more likely to remember them than on any other social media channel.
The average engagement rate per account on Instagram is 4%. It depends on the industry to which your company belongs. For example, the inclusion rates of a shopping and retail account differ significantly from those of a public person.
Even then, Instagram still has higher engagement rates than any other social media network. According to research by Forrester, ad recall from Instagram ads is around 2.8 times higher than ad recall from other social media networks (ad recall is a more effective way of measuring ad performance than impressions).
Consumers are 58 times more likely to be engaging with branded content on Instagram than Facebook and 120 times more often than Twitter.
New visitors to Instagram pages spend more time on individual pages than any other social media network, including Twitter, Facebook, and Pinterest. This means that Instagram is more likely to attract new users and drive them to your website as referral traffic.
Increased brand awareness
Social media networks are by far the most effective way to increase your brand’s visibility in digital marketing. With Instagram you have access to millions of users at the same time.
Instagram makes it easy to discover new photos, make new friends, and discover new businesses through hashtags, curated suggestions, and Instagram’s handy Discover tab. First, create a social media profile for your company and start interacting with other people. Get employees, social media partners, and sponsors on board by liking and sharing the content. Each post shared is a post that opens the world to a whole new network of people who can then grow into potential customers.
91% of marketers invest their time on Instagram and say they have had positive results in terms of growing their fan base and increasing their brand awareness. Having just one page for your social media network is more than enough to bring in new faces and have familiar faces again.
Access to comprehensive targeting tools
When Instagram first launched, Facebook quickly bought it out, barely a month after it opened to the public. Good or bad, Instagram’s entire business model and fate are deeply intertwined with everything Facebook does.
Aside from Google, Facebook has the world’s most complex and comprehensive ad targeting algorithms. As soon as Instagram joined Facebook, it was slowly granted access to the same technology and began to adapt Facebook in terms of scope and capabilities.
Facebook gives you access to advertising for your content based on age, location, interests, and general behavior. With Instagram, you now have access to the same tools.
Michelle Thomson, a social media content specialist and essay services writer, says the better you can define your target audience when it comes to marketing, the more successful your marketing campaign will be.
Instagram also has access to Facebook’s powerful retargeting capabilities. Cold targeting is for people who haven’t seen or heard of your brand before. They are cold leads and need to be warmed up on your ideas and products before they become buyers, or better yet, repeat buyers.
Retargeting, on the other hand, means reaching out to people who have already heard of your brand in order to get them to buy. The most common way to achieve this is by reaching out to people who visit your website, subscribe to your newsletters, or reply to your CTA but have not yet made a purchase.
This is a useful feature as it gives marketers a lot of flexibility in developing an Instagram marketing strategy. You can create retargeting audiences based on features like your Instagram account post engagement, custom email lists, and other data you own. Incorporate a strategy with Instagram ads for best results.
Instagram ads get great results
With one of the highest engagement rates on the internet, paying for ad space on Instagram quickly pays off. By combining Instagram’s powerful ad targeting capabilities and high user retention rate, paying for Instagram ads increases the likelihood of your posts getting attention, new followers, and new customers.
Instagram gives you access to a multitude of tools that you can use to bring businesses to your website, apps, or WhatsApp and Messenger if you prefer. In every campaign you should outline your goals and define them using the Facebook Ad Manager. There are nine categories to choose from.
One of the most effective tools in the ad manager is awareness-based goals. As the name suggests, goals that fall under the umbrella of “Awareness” should be chosen by teams that want users to see and remember their brand.
If the goal is to get your ad to be seen by as many people as possible regardless of the outcome, choose Achieve it as your goal. “Brand awareness” can be used to accomplish the same thing, but it also helps users remember your brand. It’s usually more effective than using Reach alone.
When you pay for Reach, you pay for every impression too. You can’t be sure if such a user interacted with your post or even remembers it.
Almost half of Instagram users use it to make purchases
At the end of the day, you want more sales from Instagram. It may be easier to find out that none of the social media platforms are as responsive to marketing as Instagram users.
Brands and companies own nearly 1/3 of the most viewed stories on Instagram, according to one report. In addition, more than a third of Instagram users have bought a product with it in the past. In other words, an Instagram user is 70% more likely to buy a product online than non-Instagram users.
What makes Instagram users even more desirable is the fact that 75% of them take action after being presented to them. For example, after coming across your profile, 3/4 of the users will either visit your website or follow the CTA button on your profile.
If the “Shop Now” button is backed up by content on your profile and proper engagement metrics throughout, 3 in 4 people who visit your profile will benefit.
Build a connected audience
Instagram has all of the paid features that Facebook has, but it also has some unique features. The most important of these is the built-in organic reach.
Facebook’s algorithms are built in such a way that building your fan base or the number of your followers has to be paid for. In direct contrast, Instagram gives companies a lot of leeway so that you can achieve direct results without having to pay them directly with advertising dollars.
Organic reach is desirable because it can create a natural relationship between brands and followers. Ads can be viewed as the opposite of that as most people consider it an invasion of their privacy. That personal touch to the relationship between brands and followers is important to maintain loyalty and ensure they return.
It is an obligation to follow your brand on Instagram. When a consumer follows you, they are showing a direct interest in what you have to offer. As a marketer, it is your job to realize this and work to grow the relationship from that point on.
Instagram is constantly in the news because it has the highest engagement rates of any other social media network. However, depending on the type of account you have and the niche you are involved in, it can be a lot harder to find new followers than others.
However, Instagram is the most beneficial platform for a business as it has access to advanced ad targeting tools and is the best place to build awareness for your brand. Results depend on how much time and effort you invest in slicing, testing, iterating, and trying new tactics to maximize your engagement metrics.
Isabell Gaylord is a Chicago-based professional content writer, resume writer, journalist, and content marketing specialist. She specializes in corporate management, career development, startups, and economics and finance. In her spare time, she works on her business blog, writes poetry and rides a bike around town.