Twitter is a powerful social media platform for business. As per social media statistics 2021, 75% of B2B marketers use Twitter to drive engagement, grow their business, and build fruitful connections with their targeted audience.
Between short attention spans and harsh competition, the road ahead is a bit difficult!
However, it is still possible to create an engaging Twitter account that attracts authentic and loyal followers.
Here are 101 practical and tested ways to increase followers on Twitter. Be ready to relish the best piece of the cake!
1Ensure to tweet often because it offers a short span of relevancy to your followers to get engaged.
However, the question is, “what should be the time gap between two tweets?
Well, there is no exact time interval available, but you can build your Twitter followers by tweeting every 3 hours a day. Please note that most tweets just have a half-life of 24 minutes. So plan accordingly!
2Tweeting on weekends is beneficial. According to Dan Zarella’s research, “Brands get 17% more engagement on weekends as compared to weekdays”.
3Be consistent when tweeting your content because tweeting many times in a day or weeks can help you get more Twitter followers.
4If you’re struggling to tweet consistently, the best thing you can do is schedule tweets well in advance using some of the best Twitter tools. You can create an entire content calendar for each month and pre-schedule your tweets. You can also add a Twitterfeed alternative – to never run out of new content to share with your followers.
5Always try to tweet at the best times, which is usually between 8 pm and 11 pm. Twitter traffic is at its peak in this timeframe.
6You can tweet often, but make sure not in bursts. According to a Korean research study, “The common reason that pushes people to unfollow is because of more tweets in a short period”.
7Apart from tweeting on weekends, you can also try tweeting at different times on weekdays. Tweet between 5 pm to 6 pm for garnering more visits.
8Many people are active on both weekends and weekdays, and of course, you cannot miss the chance of connecting with them. But before tweeting, ensure to check your Twitter analytics to determine the best times to tweet for your profile.
17Popularize your Twitter handle by participating in Twitter chats to engage more followers.
18Follow the people from the Twitter chat who have replied to your answers as they’re more likely to follow you back.
19Create a recap blog on your website that includes what your Twitter chat was all about. You can also add the most valuable answers in the form of screenshots to your blog. Don’t forget to embed the tweets so that people can be directed to that particular tweet easily.
20Prepare a list of things or questions to be discussed on your Twitter chat and share it prior to the event. This will create a buzz among the people, and they will be prepared with some good answers.
21You can send reminder tweets about the chat to your followers and cross-post the same to your Instagram or Facebook audiences.
22Twitter chat is a great way to increase followers because it is the right time to encourage your followers’ answers and engage them permanently with your account.
23Practice mentioning 3 new people a day on Twitter to build valuable connections.
24Mention the reference user’s name when replying to any tweet as it increases the chances of people getting more engaged.
25Responding in public and sharing your experience or views draw more attention. Don’t forget to @mention the name of the person who has asked the question.
26You can @mention influential users when tweeting. They might also retweet your content to their followers.
27Ask your @mention users to share their input to your post. This will help to increase the reliability of your post.
28Tweet about others who have mentioned you or your brand in their post to showcase your worth.
29Whenever you mention the user’s name in your posts, add ‘@mention’ as it will tempt the mentioned person to check it out and be visible publicly.
30Be attentive, active, and respond quickly to your followers’ tweets or answers. Also, @mention them back in response to show you care about their feedback.
31Reply to others’ tweets. When you find an interesting tweet and want to add your point of view to it, go ahead. This will increase the chance of getting noticed by other followers.
Twitter Profile Optimization
32People will examine your Twitter bio to decide whether they will follow your business or not. So, be specific and clearly mention your business in the bio itself.
33Adding keywords to your Twitter bio shows up your profile in Twitter’s search results. But bear in mind that those keywords are relevant and not forced.
To understand in a better way, let’s take the example of FitFluential.
FitFluential’s Twitter bio has used relevant keywords to describe what they’re all about. They have written their bio in such a way that it seems to be creating a natural flow instead of stuffing more keywords.
34Always use a headshot instead of your brand’s logo. These days, nobody wants to follow a faceless brand, so it is important to show them the real face behind the brand.
35Use a custom About Us page on your blog and link it to your Twitter account because a Twitter bio only includes 280 characters, which is not enough to explain your business in detail.
36Add location to your Twitter account. Let the people know where they can find you adding credibility to your account.
37Ensure the header image, i.e., the large picture at the top of your Twitter profile, is related to your brand, clean, and sized correctly.
38Make sure your Twitter profile is complete because an incomplete profile can really discourage a user from following you.
Optimization of Tweets
39It is important to be informative when posting on Twitter. If we take the ratio, then 80% of the content should be about your industry, and the rest 20% should be related to business. So, make sure you’re not just tweeting about your brand the whole time.
40Tweet inspirational and motivational quotes to connect with your followers. They have greater chances of being retweeted.
Let’s know more by taking the example of Stephen R. Covey’s tweet.
The number of likes and retweets proves that inspirational or motivational quotes definitely attract more Twitter followers.
41Be original. It simply means to tweet original content that is useful to the general audience.
42According to Ian Anderson Gray, “The right way of retweeting is by adding something valuable to the conversation, instead of just adding to the noise.” Also, try to complete the conversation with your followers so that they feel connected and cared for.
43Add images to your tweets for increasing your Twitter followers.
Research states that tweets with images receive more engagements than those without images. 36% of links shared on Twitter are images, so including them in your post will not only help you get shares but can also increase your Twitter followers.
44Add questions to your retweets to increase visibility.
45Asking a question in your tweet has always been the best way to grow engagement because it will prove you are really concerned about what people are thinking.
46If you want more engagement, share important news relevant to both your business and your audience.
47Use words like ‘Twitter,’ ‘you,’ ‘retweet,’ and ‘please’ in your post as these words are more likely to be retweeted.
48Use videos in your Tweets as Twitter is becoming more visual-friendly.
For a clear idea, let’s take the example of one of the most popular and famous shoe brands – Nike.
From the number of likes, comments, and retweets, it is clearly evident that adding a video to your post can help you get more Twitter followers.
49You can create your video or even live-stream video on Twitter as long as it’s depicting your business and your targeted audience.
50Try to keep your tweets under 280 characters as it becomes easier for the @mentions to share them further with their followers.
51Spell out ‘Retweet’ in your post. Ask your followers to retweet their answer as it has 23x’s of higher retweet rate.
52Be as creative as you can! You have 280 characters to show your talent and attract as many followers to your Twitter account.
53Go for one sentence, quotes, or headlines in your post. Try to make your post catchy and inspiring for your followers for more retweets.
54Use eye-catchy GIFs and stand out with unique content as visuals perform well on Twitter.
55Say thanks with GIFs. When a user mentions you in their tweet, reply with a GIF.
56Adding a strong call to action in your tweets as actionable tweets is a great way to engage more Twitter followers.
57Try to keep your tweets short and easy to understand because short tweets are more likely to get retweeted and shared further by the followers.
58You can curate different sharable content. Introduce people with new ideas, things, and brands relevant to your business line and your targeted audience.
59Be one of the trusted sources of information for your followers by providing valuable content, reliable discussions, and solutions to your followers.
60Improve your tweets according to what your followers want. If your followers love headlines or quotes, keep tweeting quotes or headlines frequently to get more responses.
61Find more industry leaders and follow them. It is even better to interact with them to popularize your Twitter account.
62Getting an industry leader to follow your Twitter account is a great attempt to invite genuine followers. And when they follow you, keep in touch as they might just retweet you to their followers.
63Always ensure to follow the people who are like you or have a similar kind of business. Use Twitter’s “Who to follow” list to fetch these from Twitter-based activities you perform or follow.
64Follow people who follow you back. Yes, following back to your followers will make them feel special and increase chances of attracting more followers.
65Start interacting with your @mentions. This is the opportunity to connect with followers and preserve them forever with your brand.
66Use Twitter search to find people with the same interest to share your content. Reach out to them and try to engage with their posts to increase your Twitter traffic.
67Reply to an influencer’s tweets and give them your feedback on their post. Your feedback will make them notice you and increase the chance to follow you back.
68Retweet your followers on their posts positively because doing this will show you are a business that cares about its customers.
69Engage your followers by telling a story. Use generic and practical language with a descriptive headline to narrate your content to make it more consumable.
70Follow good Twittiquette. If someone retweets your post, ensure to respond to them with your answer in a polite manner so that they can be more engaging with your upcoming posts.
71Start engaging with your local community. It is a good idea to join relevant discussions within the community and follow other relevant businesses.
72Reach out to macro and micro-influencers on Twitter to boost visibility.
73One of the best ways of increasing your Twitter followers is by finding and following your LinkedIn connections on your Twitter account.
74Let’s popularize your Twitter account. Yes, by cross-promoting your Twitter handle on various social sites, you can spike your overall social media followings.
75Promote your tweets on the website and blogs. Definitely, it is going to help you increase Twitter followers, but don’t forget to embed your live Twitter feed on the website and blogs. Ensure to have a Twitter “Follow” button on your website and add the “Tweet this” button to your blog for easy access.
Well, this example will help you understand better.
Here, you can see a Twitter button in the image. On clicking this button, it automatically directs that person to that live tweet. Isn’t it interesting?
Following this way, it can help you drive more followers to your Twitter handle.
76Make sure to embed your best Tweets. By selecting your best Tweets, you can code them directly on the blog or website and invite your targeted audience.
77Include a link to your Twitter in your email signature so that more people can quickly get in touch with your Twitter account.
78Sign up for Twitter directories where people search for various businesses. You don’t need to pay for it as these listings are free, and it is among the easiest ways to find and follow different Twitter accounts.
Well, for instance, you can try out these sites – Wefollow or Twittercounter.
79Try to promote your Twitter account on all marketing platforms. The marketing platforms include both online as well as offline, such as on business cards, in the websites, brochures, and more.
80If you’re adding tweets on your website or blog, why not make it easy for the followers to reach you? Use the follow button on your blog or website so your followers can be directed to that particular tweet.
81Include a link to your Twitter account (@username) in the author bio, where you’re publishing your guest posts.
82Ensure to have the best tweet at the top of your stream so that when people visit your Twitter account, they get a reason to follow you.
83You can ask your email subscribers to follow your Twitter account. Inspire them by acknowledging chats, topics, and engaging discussions that can help them expand their niche.
84Help others rather than just promoting your content and be known for putting the needs of others first. You will emerge as an industry leader and thus grow your followers organically.
85Link your Twitter profile to your other social media profiles like Facebook, LinkedIn, and more.
86Keep track of your tweets, which are getting the most interaction, and repeat posting those popular tweets again at different times. This will help you keep your followers engaged with your account.
87Be active and try out various ideas like running contests. Contests can be live chat contests, video contests, essay contests, and more because this will make your Twitter content more engaging.
88Run your Twitter contests regularly to gain momentum. Doing this can help build habits in your followers to check your account regularly and keep your contest tweets shared further.
89Reward your followers who took part in the contests or discussions. Use a giveaway method and offer your followers a chance to win the prizes!
In the example of #SocialPilotchat, there is a prize declaration made to the public at large. This buzz results in greater participation, @mentions, and interactions with general audiences.
90Make sure your blog’s social sharing is accessible all the time. Involve social sharing buttons on your blog to attract more traffic so that people can directly follow your account with just a click of a button.
91Promote the same post at different times in a day. Considering how quickly tweets can be lost in the feed, it’s totally acceptable to share your same post multiple times in a day, and for that, you can use Twitter automation tools.
92Add a Twitter widget that displays your recent tweets on your website or written blogs.
93Run Twitter polls. It is a highly engaging move that can be used to ask serious questions about your industry or follower’s feedback on your brand.
94Target your Twitter ads Twitter ads can help you promote your tweets and maximize your reach to more people.
Things to note
95Don’t think of buying fake followers! Yes, initially it might sound good for growing the followers, but eventually these followers will never add any value to your business.
96Engaging and growing your Twitter account with fake followers may lead to your account being suspended, so avoid it all cost.
97Avoid auto-tweet when it comes to increasing your Twitter followers as it may lead to an increase in the churn rate of followers.
98Don’t be serious all the time because amusing (funny) tweets are among the most retweeted and liked by different people on Twitter.
99Similarly, avoid using certain words in your Twitter post like ‘going,’ ‘game,’ ‘lol,’ and more as they can affect your followers.
100Avoid too much promotion of your blogs, product, services, etc., on Twitter.
101Do not DM (direct message) new Twitter followers. Yes, it is an old-school method, but it makes your followers feel like you’re spamming their DMs.
Over to you!
Growing a Twitter following takes time and lump sum efforts, so this makes it simple to understand why people are looking for shortcuts.
However, following these effective ways of increasing your Twitter followers can help you invite an organic and engaging audience, keeping the fake followers aside!